4 thoughts on “What Is Strategy? Why It’s More Than a To-Do List

  • April 9, 2020 at 7:12 pm

    The idea is very tricky and but so very true! Thanks for sharing this out to us digital advertising and marketing fans.

  • April 11, 2020 at 1:22 pm

    Lol. I had a similar experience with my boss regarding the strategy we use in the marketing department. Truth is, people always assume that they will just write down a list of things to do and that’s all, they are good. I learned mine the hard way because I almost lost my job. Strategy for anything is a lot more than just doing something and ticking it off the list.

  • April 12, 2020 at 9:31 pm

    Funny how I’m doing exactly what your CEO said. Honestly, it’s a common mistake a lot of people make. I gotta read that book on Good and bad strategy, it looks like something that has a lot of things that would come in very useful for me in our company.

  • November 3, 2020 at 10:08 am

    It took me a while, but I began to realize that the strategic part of my job was two-fold. First, (in today’s jargon) we were still searching for a scalable and repeatable business model. My job was to test our hypotheses about who were potential customers, what problems they had, and what their needs were.

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