Google Ad Search Setup

Google Ads Search Certification ID#:59728467

https://skillshop.exceedlms.com/student/award/59728467

Choose your Goal?

1: “Sales” – Drive sales online, in app, by phone, or in store

2: “Leads” – Get leads and other conversions by encouraging customers to take action

3: “Website Traffic” – Get the right people to visit your website

4: “Application Promotion” – Get more installs and interactions for your app (Android & IOS)

Campaigns Available:

“Search-1” – “Shopping-2” – “Video-3” (*exclude Application Promotion Goal)

1. You choose the “Sales” Goal:

Sales Goal w/ Search-1 Campaign – Get more sales with text or call ads that show near search results of Google.com, on Google search partners sites, and more

Sales Goal w/ Shopping-2 Campaign – Drive online and in-store sales with Shopping ads that show near the search results on Google Search, Google Images, Google Search partner sites, Google Display Network, and more

Sales Goal w/ Video-3 Campaign – Get more sales with video ad formats designed to encourage people to purchase your products or services

2. You choose the “Leads” Goal

Leads Goal w/ Search-1 Campaign – Generate customer leads with text or call ads that show near search results of Google.com, on Google search partners sites, and more

Leads Goal w/ Shopping-2 Campaign – Generate leads and conversions by encouraging people to interact with your shopping ads

Leads Goal w/ Video-3 Campaign – Generate customer leads and conversions with video ad formats designed to encourage people to express interest and take action

3. You choose the “Website Traffic” Goal

Web Traffic Goal w/ Search-1 Campaign – Drive more traffic to your site with text or call ads that show near search results of Google.com, on Google search partners sites, and more

Web Traffic Goal w/ Shopping-2 Campaign – Get clicks to your website from people who are likely to make a purchase

Web Traffic Goal w/ Video-3 Campaign – Bring interested people to your site and get more conversions with a compelling call to action and other features that encourage people to take action after your video plays

4. You choose the “Application Promotion” Goal

Application Promotion Goal w/ App Campaign – Drive app promotion with an automated campaign showing ads on the Google Search Network, the Display Network, Google Play, within other apps, and on YouTube

I can also provide:

Keyword recommendations

Broad, Phrase & Exact Matches

Negative Keywords

Page Recommendation Optimization to reach 100% to Google Search

Audience

Demographics