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6 thoughts on “Clay Christensen: The “Job” of a McDonald’s Milkshake”
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I perceive all of the testing they did to find the ‘job to be completed’ right here, however what I don’t perceive is how milkshakes are being consumed for breakfast. What?! Folks really feel responsible consuming a Snickers bar however not a milkshake.
So, I “Hire” a Milkshake to do a “Job”. That’s a unique perspective to consumer behavior. And that’s what great minds like “Clay Christensen” can provide.
Who knew there was so much behind the functionality of McDonalds!
Thank you so much sir for teaching us all! Dr. Rob Nelson
RIP Clay Christensen.
Amazing ideology!