- WTF Is It Going to Take for You to Take Control of Your Life | A Gary Vaynerchuk Original
- This Sleep Hack Saved My Life
You May Also Like
7 thoughts on “Clay Christensen: The “Job” of a McDonald’s Milkshake”
Leave a Reply
You must be logged in to post a comment.
I perceive all of the testing they did to find the ‘job to be completed’ right here, however what I don’t perceive is how milkshakes are being consumed for breakfast. What?! Folks really feel responsible consuming a Snickers bar however not a milkshake.
So, I “Hire” a Milkshake to do a “Job”. That’s a unique perspective to consumer behavior. And that’s what great minds like “Clay Christensen” can provide.
Who knew there was so much behind the functionality of McDonalds!
Thank you so much sir for teaching us all! Dr. Rob Nelson
RIP Clay Christensen.
Amazing ideology!
It would have been nice to hear how they changed the milkshake and the way it is marketed it, based on these insights.