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3 thoughts on “Agile Marketing – Whiteboard Friday”
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Certainly, the premise of agile is supposed for groups to adapt and be taught. However neither the product proprietor and scrum grasp has the ability to fully take away impediments like pessimism and politics. In different information, the hare remains to be questioning if the turtle is extra agile.
Love the use of the whiteboard, made it super easy to understand agile marketing, which I had no idea about before today
The truth is, many marketing organizations think they’re working in an agile way because they’ve adopted some agility principles, such as test and learn or reliance on cross-functional teams. But when you look below the surface, you quickly find they’re only partly agile, and they therefore only reap partial benefits.